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Don’t treat your website copy as an afterthought!

On June 30, 2015, Posted by , in Copywriting, With No Comments

Writing the copy for a website is an ideal opportunity to define or redefine some of the core aspects of an organisation. If done properly, the website copy should provide a holistic overview of the organisation with the appropriate levels of information. Smaller business owners do not always have the…

Qualities of an excellent copywriter

On June 28, 2015, Posted by , in Copywriting, With No Comments

More and more people are persuing a career in the field of Digital Marketing. Copywriting has also become an attractive choice for those who love to express their creativity through the medium of writing. But what makes for a competent or good copywriter? In broad terms, three aspects are always…

Common misconceptions about copywriting

On June 18, 2015, Posted by , in Copywriting, With No Comments

Copy is simply another word for text (or written words if you like). The term is commonly used in the field of advertising and in the media in general, for text that is to be published. Copy is often used to persuade a group (target audience) and to raise the…

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