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Innovation or Invention: is there even a difference?

On July 16, 2015, Posted by , in Technology, tags , With No Comments

Technology is synonymous with innovation. But is it really always an innovation when the word is used? Is it not perhaps an invention? The words are so similar- only the ‘nova’ and ‘ven’ parts differ. Do these words have the exact same meaning or could there be some subtle differences?…

Don’t treat your website copy as an afterthought!

On June 30, 2015, Posted by , in Copywriting, With No Comments

Writing the copy for a website is an ideal opportunity to define or redefine some of the core aspects of an organisation. If done properly, the website copy should provide a holistic overview of the organisation with the appropriate levels of information. Smaller business owners do not always have the…

Qualities of an excellent copywriter

On June 28, 2015, Posted by , in Copywriting, With No Comments

More and more people are persuing a career in the field of Digital Marketing. Copywriting has also become an attractive choice for those who love to express their creativity through the medium of writing. But what makes for a competent or good copywriter? In broad terms, three aspects are always…

Common misconceptions about copywriting

On June 18, 2015, Posted by , in Copywriting, With No Comments

Copy is simply another word for text (or written words if you like). The term is commonly used in the field of advertising and in the media in general, for text that is to be published. Copy is often used to persuade a group (target audience) and to raise the…

First things first

On June 17, 2015, Posted by , in Websites, With No Comments

One of the mistakes that so many service providers make, is to assume that everybody is on the same page. The logic goes something like this: we know, therefore everybody should know. Not cool! A business website is the equivalent of the physical business premises on the web. It is…

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